Oceans, Waves and Beaches

What do we leave behind?
What will the fossils from our era highlight?

More great work from Young and Rubicam Paris.

I love this work by Casey McKee because it illustrates real life.
We tend not to connect the dots in our lives.
The plastic products we buy require oil which must be extracted from somewhere. They require more oil to be manufactured somewhere else and yet more oil to get those products to us.
Our choices have footprints [...]

Worthwhile view regarding why charities and nonprofits continue to not deliver the impact we all want them to… but won’t as long as they continue to be constrained the way they are.

As is the case with most evolving concepts, the core message tends to be oversimplified so it can be understood (and hopefully embraced) by the masses.
It’s understandable why this is done, people can only digest so much and only embrace so much change.
The green movement isn’t any different. It was marketed as easy… simple, just [...]

The crew at Surfrider Europe do an insanely great job educating kids. Last year they connected with over 100,000 people (most of them kids). They are coming out with a new program aimed at kids between 4 – 8 years old. Here’s a page out of that program.
Papa Smurf is being visited by multiple sick [...]

Advertisement for Oceans Initiative, an event started by Surfrider Europe, which has the goal of minimizing our use of single-use plastics (and keeping plastics out of our oceans).

I’ve always thought that non-profits don’t compete with other non-profits as much as they compete with every alternative a person can invest their time, energy and resources into. Non-profits, like for-profits, compete with Starbucks, Target, ESPN and someone reading a book. When Justin Bieber is this month’s flavor of the month, we are competing [...]

I podcast to share the gold.
(re-posted from mid-2008)
A few days ago I had breakfast with Julia Chunn. She was born and raised in San Diego, became smitten with the ocean while perched on the front of her dad’s longboard as a kid, came up through the ranks of the San Diego chapter, went on to [...]

“People listen when it’s a child standing in front of them telling them that they’re doing wrong and they need to start doing right.” Jordan Howard
Great, straightforward message about awareness, engagement and leadership.

Green Magazine has connected with Surfrider’s Hawaii chapters. The below advertisement is in this month’s issue. They also published a piece on Rell Sunn and her contributions to Surfrider, you can find that here.
It’s great to see organizations come together and focus on their collective goals of preserving local regions.