Oceans, Waves and Beaches

Many of us travel (or desire to travel) to remote parts of the planet. We seek to go to places we that fulfill our definition of “paradise.” Places like Bali, Bahamas and Hawaii…
More and more such places are trashed, literally. Instead of finding “Fantasy Island” we’re finding images like the ones above… more and more [...]

The Fourth of July brings with it something unique. No, I’m not talking about fireworks.
The Fourth of July usually brings… trash. More specifically it brings trash onto beaches.
In San Diego, where I live, this phenomenon has been so notable it’s gained it’s own brand “Morning after mess.” The photo to the right of Pacific Beach [...]

I love this poster, look at all the different communities and supporting companies coming together to clean up our beaches on the 5th of July. See ya at Powerhouse.

We’ve all been there… you’re somewhere between waiting for a wave and seeing one rise on the horizon and you see a piece of trash.
Normally you’d stick it in your wetsuit sleeve or your boardshorts pocket… but the wave is close. If you take time to store it properly you’ll miss the wave.
What do you [...]

I once overheard someone say “sure the Surfrider crew can throw a killer party but what else do they do well?” That statement made me look at this organization differently… and move our culture toward being understood for what we do. On our home page you can literally see that we’ve had 93 coastal victories [...]

We believe in onramps.
Specifically, we believe that there should be initiatives that speak to us as individuals… as unique people with unique tastes and interests.
I remember talking with TJ Marshall last year and hearing his summary of the event Barefoot Wine did with the Surfrider crew in Miami, Florida. In short the event was oriented [...]

I know this T is a year old. I also know that green messaging is trendy.
I don’t care.
I love this.
Specifically I love that Roxy, whose brand I’d describe as “clean”, “fun”, “beachy” and “proudly girlish,” has embraced the fact that a clean beach environment fits right into their brand strategy.
Without clean beaches and [...]

[youtube=http://www.youtube.com/watch?v=oZ9qQ3OVqzQ]
Surfrider Europe.