Oceans, Waves and Beaches

[youtube=http://www.youtube.com/watch?v=u8nQPQAKljk]

I like few things more than stories… here’s one.
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Is it my imagination or does the east coast have this process down cold? I suppose there could be an argument for there being more states on the east coast than on the west coast.
Regardless of how you look at this… it’s pretty cool to see the movement spread onto new onramps.

Time ran a cover with Iwo Jima imagery recently. It caught some flack.
The cover story explored the fact that the US must participate/lead the green revolution. It pointed out the massive challenge that global warming will be and compared it to wars fought in the past… and suggested that fighting (and winning) the global warming [...]

I’m an Irish citizen and yet I’ve never, ever thought St. Patricks Day was a day I should celebrate. In fact the idea of coloring beer green, a river green or anything else green and calling it Irish… is shallow and somewhat insulting.
I suppose I feel the same way about Earth Day.
We are not talking [...]

A giant thank you to Jack, Kelly and Eddie for a weekend that pushed our movement forward with a significant… uumph.
The assault on our oceans, waves and beaches is constant. Our collective work needs to step up to the challenge. This weekend I felt like more people became aware of the issues and more people [...]

Blue is the new green is the new black.
Yep, we’ve heard riffs on that before… our focus has been on the blue for a while; oceans, waves and beaches, Blue Water Task Force, Project Blue, Pantone Blue, etc.
But Adam Werbach is defining blue as something else, something more comprehensive. More Paul Hawkin-esque in the sense [...]

I know this T is a year old. I also know that green messaging is trendy.
I don’t care.
I love this.
Specifically I love that Roxy, whose brand I’d describe as “clean”, “fun”, “beachy” and “proudly girlish,” has embraced the fact that a clean beach environment fits right into their brand strategy.
Without clean beaches and [...]

Many institutions believe they have a corner on the guilt market. Truth is that it’s simply another emotion and some institutions probe that emotion more than others. Some, whether it’s an institution or an individual, are quick to apply a new scarlet letter to those less-green than themselves. Lately, I’ve found the an increasing [...]

Great piece by John Tierney in the NYT today.
Images by Victor Koen (I added greater than/less than symbol)