Oceans, Waves and Beaches

When I think of an image that captures our new strategic plan vision something very close to the above comes to mind.
I like it because the beach is accessible, it’s clean and looks natural. The water seems clean (at least to the naked eye). I also love that there is a sense of enjoyment inferred [...]

Russell Crotty has taken Sunset Beach for next Friday’s 25th Anniversary Gala. Details on the event here. All the artwork can be seen on Surfline here.

Celebrity is currency.
Currency can be spent in many ways. It can be spent on 20″ rims (things that seek more attention for a celeb) or it can be spent on programs that point away from the artist (pushing attention and value to others).
Jack Johnson may be seen by many as a rock star but in [...]

This is a great story. I won’t retell what the video does so wonderfully. That said, if you’d like another view into this story listen to the Larry and Blake McElheny podcast I recorded at Shark’s Cove in Oahu a year or so ago.
http://www.explore.org/explore/embedded_video/153

I work alongside some amazing people. At the top of the pyramid are activists, they are the people that give themselves (time, energy, money, resources, etc) to this cause. Honestly, it’s hard to talk about one over another as they all bring something different to our mission.
For this post I want to point to one [...]

A few winters ago, while on Oahu’s North Shore getting caught up on our chapter’s campaigns, I ended up at a Pipe Masters anniversary event. I believe every winner of Pipe was there except Gerry Lopez. Gerry sent a video proxy where he mostly pointed to the person he saw as Mr. Pipeline, Jock Sutherland.
I [...]

For some reason I’ve never had succumbed to worshiping idols or putting celebrities in a category that they logically didn’t deserve to be in. That said, I do look up to people… people like my dad and others whose actions match their hearts. People that deserve to be honored.
Peter Cole is such a person.
Since well [...]

A few weeks ago I was checking the surf at Swamis and noticed this guy’s tailgate that was absolutely riddled with stickers. It reminded me of this tailgate I saw on a truck at Waimea Bay (check the plates).
It also jogged my memory. I remembered blogging on surfer’s breadcrumbs (surfers marking their trail via stickers) [...]

We’ve all been there… you’re somewhere between waiting for a wave and seeing one rise on the horizon and you see a piece of trash.
Normally you’d stick it in your wetsuit sleeve or your boardshorts pocket… but the wave is close. If you take time to store it properly you’ll miss the wave.
What do you [...]

Last summer our Board meeting was on the North Shore of Oahu. I had a morning or two with open windows… and the surf was tiny. I phoned up Randy and asked if I could borrow a log and he graciously agreed.
When I picked up the board he showed me a room filled with the [...]