Oceans, Waves and Beaches

I’ve waxed on endlessly about onramps and the many flavors of onramps. I feel like I don’t shut up about how important it is to have a dialog with everyone (instead of talking with a subset of the population). I have also gone out of my way to make the distinction that we really want [...]

It will take me longer to to explain this than it will for you to execute it.
In fact, it took me only one minute to execute this application.
Here’s the background: anyone that has followed this blog knows that I like to talk about onramps to our mission. An onramp is a way for people to [...]

If you want to connect with people, live where they live.
Literally go to the places that people go, and make a connection.
Another way to say this is don’t build a website and think people will come to you… they won’t. Instead go to where they already are… Find a way to stream your messaging into [...]

Everything either adds to an organization’s mission or subtracts from it. A working environment is no exception… it’s just another piece of the equation.
The first time I came to the Surfrider Foundation office, years ago, I was horribly let down. I had built a certain vision of what Surfrider was in my mind. I had [...]

As most of you know Surfrider Foundation is a non-partisan organization. Our membership reflects every political persuasion, every gender, age and demographic. I’m sharing this video because transcends politics.

From my perspective I’ve always believed that it’s great to know what you love but it’s even better to act on that love. In this case she’s [...]

If you’re on Facebook then chances are that you have the Sea Garden app. Actually, the chances of that are pretty good. Let’s say there are ten million people on Facebook that are interested in coastal and ocean issues… Sea Garden has over a million users.
If you’re not on Facebook or don’t have Sea Garden [...]

Taking the tasks, virtually all the tasks, associated with achieving our mission and flipping them out to as many people as possible is how we drive a movement of coastal care. It’s how we find our next gear… and until we do these things with some ubiquity, we won’t fully achieve either.
This includes crowd sourcing [...]

Amazingly enough it appears like that stat is accurate.
Ok, so ‘net useage/marketshare and social networks skew young… but the tonnage, the shear volume, is with adults.
75 percent of online adults 18 to 24 have a profile on a social networking site.
57 percent of online adults 25 to 34 have a profile on a social networking [...]

I was up at Google yesterday for the launch of Google Earth 5.0.
The application is groundbreaking and very worthy of your time and curiosity.
Surfrider Foundation was one of the partners involved the launch, having provided a small amount of input into the grand vision behind Google Earth. Specifically, we participated in some of the dialog [...]

First… enjoyment.
It’s been said that two things have ruined surfing; leashes and forecasting.
Of course there is some truth to this claim, they have enabled more people to take up the sport and let more people be able to know conditions before they go down to surf. Once intelligence is shared those that previously guarded it [...]