Oceans, Waves and Beaches

The above Japanese proverb sums up the Save Trestles fight for me.
Yesterday, we were informed that the Secretary of Commerce decided to uphold the California Coastal Commission’s decision to not allow a toll road to be built through a California State Park. If you’ve been following the Save Trestles fight, then you know the long, [...]

Twice a year I sit down and spin through five issues in ten-ish minutes. They represent ideas/concepts that are timely to me… apropos for this moment in time for Surfrider Foundation.
I do this to update people and also offer a level of transparency as to what we’re up to and where we’re going.
Making the cut [...]

There is a recurring concept that keeps hitting my brain, it’s “onramps.” I’ve talked about it a few times before on this blog.
For those that haven’t heard of this before I’ll start with a definition.
I think the reason this concept keeps spinning in my brain is that I see so many people NOT plugged into [...]

I dig big ideas.
Ever since Netscape went live, I’ve been captivated by the truism “the ‘net changes everthing.” Now that I’m at Surfrider I’m diving into what our shifting world means to a grassroots, global network like ours.
One of the characteristics of today that really interests me is that what we’re dealing with is wet [...]

We recently heard that the July 25th Trestles meeting was cancelled. I’m not sure the actual reason will ever be known, but from what I understand it revolves around the point that a lot of people were expected at this event.
Before the February California Coastal Commission meeting, record attendance was around 500 people… 3,500 showed [...]

This is another ad by the Y&R; crew for Surfrider Europe. I can’t get enough of these kinds of things because they speak to a piece of me that loves re-creating and riffing on ideas.
I love how one person’s approach to a subject is so different than another person’s approach.
That’s the gist of the onramp [...]

Grassroots efforts are wikis, that is they are efforts that rise and fall based on the collective value of their participants.
You can take that statement as meaningless tech mumbo jumbo jargon or you can take a step back and try and get your head around the opportunity it presents.
Anthony Lombardo who is a good [...]

Few things make my day more than hearing highly personal stories of people’s lives and decisions.
Sometimes learning about a carbon treaty or a fishery issue can seem too abstract or too far away. Of course these are of paramount importance but they just don’t have the immediacy of say… having a friend finally understand the [...]

I met with Adam Werbach a few days ago and the majority of what we talked about had do to with meeting people where they were… where they live… where they shop. I deeply identify with his vision and applaud his boldness.
The challenge this planet is collectively facing is monumental, we’re going to need approaches [...]