Oceans, Waves and Beaches

[youtube=http://www.youtube.com/watch?v=GHhgvoPMq_A]

This message is catching on… here we see students at La Costa Canyon in north county San Diego taking the message and driving it into their culture.

Watch more videos like this at www.quantumshift.tv

(from Reusablebags.com)
Recycling Can Fix This, Right?
Wrong.
Recycling has its place — in fact, we offer bags made of recycled PET because we support sustainable paths for the world’s overabundance of plastic.
However, it’s not the complete solution.
Recycling rates for plastic bags are extremely low. Only 1 to 3% of plastic bags end up getting recycled.
In addition, economics [...]

I think this idea is rad. It’s simple, scales wide and may be sticky.
I like ways that reach out to net new people. I like tools that talk to those that haven’t been educated regarding the horrible results of single use plastics… and this is one of those ideas.
Set-up: (for more details on single-use plastics, [...]

What includes 20,000 plastic bottles, a whole lotta school kids and an audacious goal?
A junk raft of course.
Actually it’s a raft made out of 20,000 bottles, with the help of school kids and the goal of crossing the pacific ocean.

Most of us know that plastic bottles are… bad. We know that plastic is the largest pollutant in the oceans. So we’re beyond that phase of being educated about the problems… let’s all start shifting our energy and resources towards large-scale solutions.
The Think Outside The Bottle campaign is one such solution.

There have been murmurings about Nalgene bottles being bad for your health for seemingly as long as Nalgene bottles have been around. The odd part of that message has always been the fact that the “Nalgene crowd” was usually the type of person that was opting to reduce use of plastic bottles and… reuse their [...]

Walking through SF a week ago I looked over and saw this… this was the window display in a yoga shop… anyone else feel like we’re reaching some scale with messaging?
Then again, I’m not sure I really get the connection with this statistic which should stop people in their tracks as part of a window [...]

It has always seemed clear to me that islands understand issues around garbage and recycling. Land is always at a premium… why use it for a dump?
You see this in Hawai’i, in tiny Caribbean islands and in island nations like Japan.
Japan recently put a line in the sand; reduce garbage by 60% by 2015.
Reuse [...]